Founded in 2025 in rural Oklahoma by three women searching for kinder, cleaner care, Real Rooted Rituals began with a simple belief: nature knows the way. We went back to our ROOTS and started crafting products that support everyday RITUALS—small, intentional moments that add up to lasting well-being.

Our formulas are gentle, hydrating, and antioxidant-rich. They’re made without harsh chemicals or endocrine disruptors and they’re always cruelty-free. Every product is created with sustainability in mind—from local sourcing and fair-trade partnerships to water-conscious processes and thoughtful packaging.

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01

Only the good stuff—thoughtfully chosen, nature-forward ingredients that work.

02

Gentle, effective formulas that support your skin’s natural balance without harsh extras, developed with dermatology guidance and real-world testing.

03

Never tested on animals, with compassionate care from sourcing to finished product and traceable partners.

04

Real results from simple routines practiced consistently, morning to night.

OUR TEAM

Terri Leek

Co-Founder

Rooted in holistic wellness, Terri helps the brand stay centered and intentional. She’s the one who reminds the team to breathe, and stay aligned with the mission.

Amanda Weimer

Co-Founder

Curious, detail-driven, and always researching, Amanda is the mind that ensures every formula is safe, clean, and aligned with the values the founders share.

Whitney Weimer

Co-Founder

Warm, expressive, and intuitive, Whitney brings a sense of welcome to everything she touches. She helps transform products into meaningful experiences.

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Maya B. Influencer

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Aurora S. Artist

Clean Formulas: No harsh chemicals or endocrine disruptors—only skin-kind, purpose-driven ingredients.


Cruelty-Free: Never tested on animals. Compassion in our choices from sourcing to finished product.


Sustainability by Design: Decisions that respect water, land, and people—end to end.


Radical Transparency: Plain-language labels and clear explanations of what’s inside and why.


Results You Can Keep: Simple rituals that work with daily consistency.

Sustainability & Impact: Local sourcing where possible. Fair-trade and socially responsible partners. Water-conscious production. Awareness of our footprint from sourcing to packaging. Ongoing support for sustainable farming and opportunities that empower minorities—especially women.

Transparency & Education: Informed choices change routines for the better. We share ingredient origins, functions, and relevant research in plain language so your ritual feels simple and confident.

Jessica Alexandra Artist

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Louisa Aurora Artist

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Devina Hermansyah Artist

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Devina Hermansyah Artist

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Louisa Aurora Artist

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